台北新貿獎
台北新貿獎
金獎
Gold
跨境電商企業
Cross-border eCommerce Enterprises
鴻華國際科技股份有限公司
Masterwork Aoitek Tech Corp Ltd.

獲獎理由

Reasons for selection

鴻華國際(Lollipop)為專業自動化電子檢測設備服務商,以其研發與製造技術強勢跨界進入母嬰用品產業,以工廠身份直接挑戰消費者市場,創立Lollipop智慧型嬰兒監視器品牌,並創造差異性,在電商市場中成為領導品牌。

Lollipop產品外觀設計極具童趣,產品功能更是領先市場、切中新生兒父母親的潛在需求。Lollipop以跨境電商平台及其服務鏈路直切國際市場,以遠距模式即能操作整體市場行銷與銷售,善於平台與社群媒體操作,更創造平台流量與市場口碑。

鴻華國際以工廠之姿挑戰國際消費品市場,優異的品牌規劃,借助跨境電商平台快速達成跨境銷售與市場佈局,為臺灣企業的典範。

Masterwork Aoitek Tech (Lollipop) is a professional automated electronic testing equipment service provider. With its R&D and manufacturing technology, it made a winning crossover entry into the maternal and baby products industry. It challenges
the consumer market directly as a manufacturer. Through creating the brand of Lollipop smart Wi-Fi-based baby camera and product differentiation, it becomes a leading brand in the e-commerce market.

With its childlike simple design and state-of-the-art technology features, Lollipop products have met the potential needs of newborns parents. Lollipop is directly connected to the international market with a cross-border e-commerce platform and its service links. The overall marketing and sales operations are conducted in a long distance mode. As it excels in using social media and community platforms to promote its products, it has generated soaring social traffic and developed a strong
reputation by word-of-mouth.

Masterwork Aoitek challenges the global consumer goods market with its original manufacturer position. Through its brilliant brand planning and with the help of the cross-border e-commerce platform, it quickly achieves cross-border sales and market layout. It is a model for Taiwanese companies.

企業小檔案

Company Profile

主要產品Main Products
智慧型嬰兒監視器
Smart Wi-Fi-Based Baby Camera
主要使用平台Main Platforms
亞馬遜
Amazon
主要市場區域Main Markets
美國、歐洲、臺灣
United States, Europe, Taiwan

公司照片

Company Photos

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  • 公司照片