Making the leap from auto meter OEM to own branding, Depo Racing Technology is one of the largest custom car gauge makers in the world. It also makes recent expansion to the marine gauges and special purpose gauges markets.
In marketing, the company shifted from traditional trade show marketing to cross-border ecommerce to capitalize on the variety of online and offline channels. Meanwhile, it grasps the market demand through customer feedback and corporate clients to inform its product differentiation and market segmentation strategies. Depo Racing Technology now exports to more than 100 countries.
The company’s chief executive is personally in charge of the e-commerce team. With a winning combination of digital tools, team collaboration and multiple platforms, Depo Racing Technology distinguishes itself in using ecommerce to empower traditional export business.