Acetk Corp. is a new venture that develops and produces airsoft gun accessories, notably lighter BT which has Bluetooth capability and can be installed with silencers or equipped with speedometer function . The company quickly rose to prominence by reaching its niche markets directly through cross-border e-commerce.
On entering the market Acetk Corp. launched its own brand Acetech and conducted direct-to-consumer e-commerce. It has successfully accessed Amazon’s North American market, winning consumers’ recognition, and attracting agents’ interest in a gradual buildup of its marketing network.
With its strong R&D capability, Acetk Corp. has patented its products in a number of countries. The company is also well versed in the specific rules and regulations governing airsoft accessories in different countries and adapts to local regulatory restrictions. The company is adept at the effective use of keywords and search engine optimization (SEO) to achieve high conversion rates. It also engages a key opinion leaders (KOL) approach to brand marketing. For its efforts, Acetk Corp. is an exemplar for Taiwan startups breaking into international markets.