A sports equipment supplier, Essential Marketing buys locally in Taiwan and sells products under its own brand name to Europe and North America via cross-border e-commerce. It is one of the top sellers on Amazon Taiwan.
Essential Marketing started out as a street vendor in the United Kingdom before selling on eBay and Amazon. As its product range, consumer ratings and online reputation grew, the company became based in Taiwan and now connects individual sellers with buyers on multiple sites trading across borders.
Essential Marketing obtains high consumer ratings due to its emphasis on customer service. It improves efficiency by outsourcing or through collaborative partnership as regards end-to-end operations that include product purchase, logistics, advertising, audiovisual operations, branding, and copywriting. The company is an exemplary case of individuals starting an international e-commerce business.