Tai-I Electric Wire and Cable Co. Ltd. is a major wire and cable manufacturer in Taiwan. To break through existing closed market constraints and product restrictions, the company began investing in the design and production of power cables for camping vehicles. While growing a B2B OEM market, the company connects directly with global consumer markets through international e-commerce.
Tai-I Electric Wire and Cable Co., Ltd. is able to develop new products in a short time, thanks to its R&D and production capabilities, and internationally accredited laboratory facilities. This advantage combined with the use of Amazon to access the North American market has quickly boosted sales, and successfully opened new markets for its new products.
Through internal entrepreneurship and e-commerce marketing for new products, Tai-I Electric Wire and Cable Co. Ltd. successfully made a breakthrough to expand market reach and opportunities. The company’s achievements offer medium and large Taiwan enterprises much to learn about generating new value and sales transformation.