The parent company of Maker Hart is a well-established OEM contractor of electronics products. To break through the confines of its previous mode, the company shifted to the R&D and production of audio mixers, developing at the same time new market specifications and crossing over to using cross-border e-commerce platforms. It has thus successfully created a profitable niche market.
Maker Hart has made inroads in the US and Japan markets by leveraging on cross-border e-commerce platforms. It further creates a niche product on e-commerce platforms by means of branding, online customer service, audiovisual instruction and influencer marketing. The company distinguishes itself as a Taiwan SME and manufacturer that breaks into new markets through e-commerce and product innovations.