Jason Craft has been engaged in the North American market for over 40 years, and is a trading company that focuses on fragrance products. The company gradually moved from the cross-border e-commerce business model to its self-owned brand market in 2017. Jason Craft used e-commerce platforms to enter the US market.
Jason Craft is able to grasp long-term market needs and is familiar with market dynamics and consumption demand. As such, the company was able to use the cross-border e-commerce business model to launch its fragrance products on the US e-commerce platform and gradually build sales channels with offline hypermarkets for their products (which are ranked in the top 100 on the platform). Jason Craft is a role model for Taiwan’s trading companies that develop their own brands and gear towards e-commerce.
Fragrance products and home décor items
USA, Canada, Australia, UK, Germany