Kunnex Incorporated was founded in 1977 and has been long known as an OEM for various world-famous electric hair trimmers. The company’s second generation developed its own e-commerce brand in 2014. Kunnex went from being a domestic e-commerce company to a cross-border e-commerce company, creating a new growth curve.
Kunnex is bold in creating its own brand. The company went from being a domestic e-commerce company to a physical retailer, and then an exporter engaging in cross-border e-commerce after expanding its market reach. Kunnex has focused on the Japanese market with remarkable results and is a role model for traditional OEMs that transform themselves into OBMs via cross-border e-commerce.
Electric hair trimmers
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